THE INFLUENCING MACHINE

Most of the time we don’t seek out fresh voices because fresh voices take work to take in. Even old fresh voices: most people these days aren’t going to stream an great chestnut from the French New Wave. More to the point, we are all inundated by information and increasingly complicated lives. Be honest: ordinary things are endlessly complex and often exhausting in the modern world.The inertia to shed previous skins and try something new holds the vast majority of us locked in habituated place. There’s a reason so much of the country eats at McDonalds as frequently as they do.

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HERE'S LOOKING AT NEW, KID

Nobody creates in a vacuum. Nobody emerges with a fresh take without already being fiercely and voraciously pursuant of something that foundationally has nothing to do with pure commerce. Money makes things possible, but money by itself has nothing to say. Artists with ideas look to other artists, and other people, and what comes before is always the genetic code for what comes after. Just like children, we may know the parents, but we can still scarcely predict where their lives will go.

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