THE INFLUENCING MACHINE

Most of the time we don’t seek out fresh voices because fresh voices take work to take in. Even old fresh voices: most people these days aren’t going to stream an great chestnut from the French New Wave. More to the point, we are all inundated by information and increasingly complicated lives. Be honest: ordinary things are endlessly complex and often exhausting in the modern world.The inertia to shed previous skins and try something new holds the vast majority of us locked in habituated place. There’s a reason so much of the country eats at McDonalds as frequently as they do.

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