Lens aperture We work with high tech gear, smart creative thinkers, and influential clients, but that doesn't mean we've seen everything! Much as we believe in our abilities to deliver high-end work, I'll admit that Hollywood class budgets are not generally our daily bread.

So when the opportunity presented itself recently for us to use a high-end cinema camera--free of charge!-- for a few days of production work, our collective pulses started galloping. It's good to have friends in the world who want to share their toys. What's more, hands-on experience with high-end gear is always a chicken-and-egg dilemma for media teams looking to elevate their games. Access to the latest and greatest equipment is usually expensive and hard to coordinate. Practical knowledge about the latest and greatest makes creative teams like us more desirable. Why on Earth let the opportunity pass?

Have you ever been on a backpacking trip? When you're packing your gear, do you hold items in your hand wondering if they're worth the extra weight on your shoulders, space in your bag, whether you'll want them miles down the trail, if they'll be essential to your journey? Ultimately you make your decisions and set off.

And what happened? Good trip or bad, you clearly returned alive. (You're reading this blog, aren't you? You must have survived.) Unless it was a complete disaster, you came back with stories to tell, and while you may have wanted whatever it was that you didn't ultimately bring, the chances are it didn't make the difference in the trip. (Seriously, though: send us a note if you were on a trip and things really DIDN'T go as planned due to some packing or preparation error before you departed!)

The point is, adding one extra thing, even a valuable, useful thing, is sometimes not what's most helpful. Often focusing narrowly on those things you know you'll need differentiates between great success and middlin' mediocrity.

It's that way for everything.

When our colleague called and offered us three days use of his fancy camera for a big sequence we were planning, the inner geeks in our souls started salivating. It would be top-end gear, a great learning opportunity, probably a lot of fun. It might even enhance the shot!

But we let the opportunity go, and never looked back. What's more, even the camera's owner had to agree when I gave him our explanation.

Having more stuff means managing more stuff. Our production calendar was jam packed and our work plan was equally filled. Integrating this camera would take a mighty effort just to get tooled up for the specialized procedures necessary to make it all work. The learning curve was steep; the ancillary requirements substantial. If the shot looked spectacular, it wouldn't match the look of our other (totally terrific!) footage. (Just calling it like I see it…) The great opportunity to use the great gear would become a fools errand, an albatross, a prized sports car we couldn't even use to run to the grocery for fear of dinging a door.

Am I frustrated we couldn't take it out for a spin? Totally! Did we make the right choice? Absolutely. Our first loyalty is always to the client we're working for at the moment, and to distract ourselves with what seemed like a great opportunity would have turned out to be a huge mistake, especially in service to our client. Knowing when opportunities genuinely present themselves and when they offer nothing but distraction can be all the difference in the world. Creativity requires deep understanding of techniques and technologies, no matter what the discipline. But having the discipline to stay focused on a particular task can help keep a good project on course and ensure success.


PS: You know you can follow us for more info, right? Try these cool links, and share them with your friends:

Twitter         @michaelstarobin



Enter your email address:

Delivered by FeedBurner

Subscribe in a reader